responsible pricing over sales

Waves crashing on rocks with "Responsible Pricing Over Sales" text

In the world of fashion, where trends come and go as swiftly as ocean tides, the concept of responsible pricing often seems distant. Yet, we stand firmly grounded in our commitment to ethical practices, even if it means sailing against the prevailing currents of the industry.

You may notice that BORNEO isn't one to advertise sales or slash prices. This deliberate choice is not a reflection of indifference but rather a testament to our unwavering dedication to sustainability, quality, and fair practices.

We prioritise the longevity and durability of our swimwear. Each piece is meticulously crafted with high quality materials, designed to withstand the test of time. By investing in quality, we aim to reduce the need for frequent replacements, thereby minimising our environmental footprint.

We maintain fair pricing by avoiding extreme markups. Instead of inflating our prices to accommodate frequent sales and promotions, we strive to offer our products at a reasonable and sustainable price point year-round. This ensures that you always receive the best value for your investment, without sacrificing the livelihoods of those who bring our designs to life.

In a world where fast fashion reigns supreme, we understand that our approach may seem unconventional. However, we firmly believe that timeless elegance and sustainability should never be sacrificed at the altar of fleeting discounts and sales. Our swimwear is not just a garment; it's a reflection of our values and a symbol of responsible consumption.

We recognise that our pricing may not always align with the bargain-hunting culture prevalent in the industry. Yet, we remain steadfast in our belief that the true value of our products lies not in their price tag but in the ethos they embody – one of integrity, craftsmanship, and respect for both people and planet.


As you indulge in the delightful search for swimwear, we urge you to select a brand that aligns with your values and is dedicated to investing in a sustainable future. While we hope that our brand resonates with you, we understand that your preferences may vary. Regardless of your choice, we applaud your commitment to responsible shopping and preserving our planet.
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